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1 B2B lead / hour: From cold calls to fixing appointments for CFgO


Acquisition of new customers & establishment of the company CFgO with its services

Initial situation

Status quo before project start

With its cash flow management software, the start-up CFgO offers a full-time CFO for digital companies in the SaaS and e-commerce sectors. In order to grow further, it was our task as a business development agency to generate qualified leads from the two target industries.

Interim conclusion

Status Quo
after six months.

In order to win qualified companies as new customers, we were able to create one appointment per hour for CFgO through professional B2B lead management. According to our three-step programme, final appointments were made, which CFgO employees attended personally in order to present the software to the new customers and to onboard them. CFgO is also available to its customers as a “sparring partner”.

agency for business development case study CFgO
agency for business development case study CFgO
Agency for business development
Our services


As a business development agency with a focus on sales & new customer acquisition, after getting to know you, our experienced staff will be on hand with explicit, immediately applicable strategies for your company to solve concrete problems step by step.

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Sales training

We provide training for individuals, teams and whole companies on a variety of scopes, showing how to use tools, creating meaningful processes and providing live assistance on a range of topics.

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Operational sales

We are also happy to take over the entire distribution of your company. Since every company not only has a different initial status quo, but also individual hurdles, goals and wishes, we develop an individual concept with milestones that we successively achieve.

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All services

A larger overview for all our services can be viewed at the following link. We are also happy to talk to you in advance without obligation. For example, we also offer a free video call with one of our founders.

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Demian Romelli